“Someone’s going to be happy when you get home tonight.”
Why, yes, I will be!
These are three new sets of Superman related figures and accessories from Fisher Price’s Imaginext line. Imaginext is a brand of small figures, vehicles, and playsets geared toward young children ages 3-8… many of them are generic, non-licensed characters like pirates and knights, Fisher Price also has the license to do DC Super Friends and has released most of the major players in the DC Universe, particularly Batman who, with all of his gadgets, is extremely marketable.
The beauty of Imaginext is that the figures are small and, as a result, Fisher Price can make a lot of really creative vehicles and playsets for them. They made a Planet Oa, The Joker’s Funhouse (a/k/a his Ha-Ha-hacienda), a Penguin Submarine, Wonder Woman’s Invisible Jet, and even Black Manta’s Submarine with a shark.
The figures themselves are pretty simplistic and cartoony in design; for some, that might be a negative, but I think they’re pretty charming.
Thanks to the Superman movie this summer, Fisher Price has expanded its offerings of Superman-related Imaginext to include these figures, which are showing up in Walmarts as we speak. Some of these weren’t announced and I was shocked to find them on an endcap a day or two after they first showed up on eBay.
This is a variant Superman in a black and silver suit, along with a variant Lex Luthor with a green shirt. Lex includes an armored vest accessory.
Bizarro is just a Superman repaint and the vault uses the same mold as the one came with Two-Face.
This Lex Luthor armored suit includes a purple-shirted Lex straight from the classic 1970s Superfriends cartoon. His suit has a claw and also fires a Kryptonite projectile. Pretty cool.
There is also a larger playset with Superman and General Zod figures included. Target is also getting a Superman and Exoskeleton Suit playset that’s shown on their web site, but is not yet available in stores. Hopefully soon!