Mego, best known for its legendary 8″ line, also experimented with action figures releases in other formats, including this die cast and plastic Superman offered in 1979. Standing 5-1/2″ tall, the figure was sold in a relatively plain white window box with a bold image of Superman flying on the front. There is a Palitoy version of this box as well.
The back features the only other DC character available in the line Batman, delivering what appears to be a deadly gut punch. Either that, or he’s listening to ska. Other characters in the line were Marvel’s Amazing Spider-man and the Incredible Hulk.
The figure itself has a die-cast metal torso and plastic head, arms, and legs. The head sculpt (or maybe it’s the paint) on this Superman is best described as hapless; this version of Superman doesn’t exactly inspire with his helmet of hair, but I do like it. Unfortunately, this is the only shot I got of him before I decided to try to loosen up the frozen/melted hip joints and broke both of his legs clean off.
Just for fun, here’s a scan of a page from The Heroes World Catalog #2 from 1979 featuring their solicitation for Die Cast Heroes in which the drawing looks nothing like the final product. They are listed at a price of $8.99; in today’s money, that’s $28.91 according to the Bureau of Labor Statistics inflation calculator. I’ll keep that in mind next time I’m complaining about the price of the newest Superman action figures.