Happy 2014! Now that the holidays are over, I’ll be back to my regular Monday/Wednesday/Friday posting schedule. Let’s kick off the new year with this item I got as a Christmas present from my older brother Scott, who found this in a box of his stuff from childhood. It’s a Superman sticker sheet that measures about 8-1/2″ wide by 4″ high. The set has one large image of Superman flying over a city on the left side, and on the right there are four different die cut stickers including the logo, the S-shield, Superman’s head, and Superman flying. The stickers are copyright 1940, but this is one of those instances where you cannot date the item based on the copyright. I believe these came out in the late 1970s or early 1980s.
In a nice coincidence, my friend Sam Noir from Facebook posted a photo from a toy show in Canada just a few days after Christmas that helped me ID the set. They were a breakfast cereal premium from Post that were packed into boxes of Alpha Bits cereal. The photo, shown below, shows the Batman set of stickers that Alpha Bits offered, and includes a color copy of the cereal box front and back. Thanks for letting me share the photo, Sam!
The cereal box front and back are also shown on The Imaginary World’s cereal box reference site, though the photos are pretty tiny… look for the link that says “Super Stickers.”
While looking for larger images of the box, I found a blog called The Robot’s Pajamas that had a post with some other information about DC superheroes promotions with Post cereal, including this commercial with a contest to create your own super villain.
What’s interesting is that the commercial shows the Superman Puffi-Stickers I posted back in February, 2013 as being a contest entry giveaway. Those Puffi-Stickers use some of the same stock art as these, too.