Superman 1971 New Year New Beginning House Ad


This is a house ad published in Superboy #171, cover dated January, 1971. It features a really nice full page pin-up of Superman that proclaims “A New Year brings a new beginning for Superman 1971.” What’s unusual, though, is that the ad goes a step further by adding a one-page strip outlining some of the new changes taking place throughout the Superman family of titles, including the Kryptonite No More storyline that began in Superman #233, Clark Kent working on television, Jack Kirby’s run on Jimmy Olsen, Supergirl’s new costume in Adventure Comics, as well as a few others. I just thought this was an interesting way to build some hype for the changes to modernize Superman.



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