I was pleased earlier this week when I saw this post on the General Mills web site announcing that there are two breakfast cereal tie-ins to the new Batman v Superman: Dawn of Justice movie. General Mills is releasing a cereal for each side of the “conflict:” a Batman-themed chocolate/strawberry flavored cereal and a Superman-themed caramel crunch version. I went out early Saturday to check the local grocery aisles and found them both at Walmart. I only bought the Superman version and it’s pictured below.
The front of the box is very straightforward design-wise. Just a Superman’s chest emblem and a picture of the cereal on a background with the same design as Superman’s costume. Type is surprisingly small and minimal, but I like it. The red on the Superman emblem is foil-stamped and embossed.
The left side of the box talks about how Superman cereal has no artificial flavors or colors from artificial sources, no high fructose corn syrup, and whole grain as the first ingredient.
The right side has the usual nutritional information.
The back has a picture of Batman and Superman in silhouette and a quiz.
Sadly, there’s no prize or mail-away offer or anything like that. The cereal tastes pretty good, though!
March 20, 2016 update
Here’s a picture of the cool Batman v Superman cereal store display.
And here’s a scan of an ad that appeared on the back cover of Superman #50.