1979 DC Comics Licensing Book from LCA

They stand for truth, justice, and sales

Brian of Plaid Stallions posted an exciting find today… an original 1979 DC Comics licensing book from LCA. This is what LCA, the licensing arm of Warner Bros., would use to promote the licensing of DC superheroes to companies that might want to use DC superheroes on their products, and it features a TON of images and news clips about Superman, including this exciting picture of Macy’s Superman department.

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