In the early 2000s, right at the tail end of the Beanie Baby craze that swept the nation, DC Direct began to market boxed plush figures of its characters. The earliest releases of DC Direct Soft Toys included the imp from the 5th dimension that gives Superman so much trouble Mr. Mxyzptlk. Mxy stands about 7-1/2″ high and was sold in a colorfully illustrated box. The back of the package pictures some of the other characters in the line: Bat-mite and Krypto. Later Superman-related characters given the plush treatment Streaky the Super Cat, Comet the Super Horse, and Beppo the Super Monkey. Strangely enough, they also made an Alan Scott Green Lantern. I guess he’s cuddly.
I’m not the biggest Mxy fan in the world, but I really love this figure of him. The format really suits the character well, and now that I look at it, I wish I’d picked up the others. One more thing to add to the want list!